Guide
Seller's Guide
Selling a home well takes more than putting up a sign. This guide will walk through how Ken approaches a listing from first conversation to closed escrow.
Preparing Your Property to Sell
This section will cover the practical steps of getting a property market-ready, including any disclosures and repairs worth addressing before it goes live.
Pricing Strategy & Market Positioning
This section will cover how Ken approaches pricing using local comps and current conditions, rather than a generic formula.
Marketing & Showings
This section will cover how a listing gets in front of buyers and agents, and what to expect during the showing period.
Reviewing Offers & Negotiating
This section will cover how to evaluate competing offers on more than just price, and how Ken negotiates on a seller's behalf.
Escrow to Closing
This section will cover what happens after you accept an offer, building on the escrow answers already covered on the FAQ page.
Special Considerations for Tenant-Occupied & Multifamily Sales
This section will cover how selling a property with existing tenants or multiple units adds steps that a standard single-family sale doesn't have.
Thinking About Selling?
Ken provides honest guidance, local expertise, and a personalized approach every step of the way.